Circulo Health Commercial
Client: Circulo Health | Role: Designer, Art Director, Illustrator
We were approached by Circulo Health to help them create a location-targeted commercial that would air in the New York area during the 2022 Winter Olympics. As a newcomer to the healthcare space, they needed to communicate their message visually, empathetically, and with lasting impact.
My Approach
Utilizing their namesake, follow along as circles are used in a variety of ways to communicate the challenges they address, the benefits they offer, and their flexibility to their clientele. Textured frame animation applied to shapes strategically gives the piece a tangible quality and enhances the humanist copywriting of the script.
Conclusion
“Everything went great! We heard from friends and family in the area that they saw the commercial, and we've already seen some nice boosts in traffic to the site. We're really happy with how these turned out! Please let the larger team know that their creative approach on this project is much admired here at Circulo :)”